One of my favorite pages on Facebook is “Condescending Brand Page.” Since I run a few Facebook pages, I always try to keep in the forefront that we’re people, what a like actually is (not what most brands think it is) and that we’re there to have a good time and a conversation.
In comes WTAE, which is really the only local news I watch, if I watch anything at all. And they totally failed at being any kind of decent human being. But thankfully, Facebook was there to call them out on their asshat move.
Yeah, that’s right, “give this story a ‘like’ to show support for these parents whose child was ripped away from them by disease.”
It doesn’t get much lower than that, ladies and gentlemen.
Now, to be fair, it looks as though they did remove that post. But still, what kind of heartless social media manager would post that in the first place?