Awesomeness of the day aka advancements in ketchup packets

Heinz unveiled a new design for the ketchup packet today, and it’s pretty awesome.  Firstly, it holds three times as much ketchup as before.

And secondly, it provides the option to squeeze or dip.  I didn’t even know I wanted to be able to dip from a ketchup packet!  I’ve always just squeeze a bunch of packets into a big pile on a napkin and worked it that way.

Now I don’t think this will revolutionize eating, and eating on the go, as some people are predicting, but hey, I don’t have kids, so maybe it’s more of an issue than I realize. 

This now makes me wonder if “old style” packets will now be some sort of weird collectors item.  Maybe if you hold on to them long enough they’ll turn that nasty color of Hunt’s Ketchup.

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